Customer Insights is a great tool for people interested in creating custom reports, and this documentation includes information on creating your own Looks and on creating your own Dashboards. But, first and foremost, Customer Insights is a great tool for viewing and analyzing information, a business intelligence system that makes it easy to retrieve and make sense of data ranging from user logins and registrations to user demographics. Viewing information is really Customer Insights’ strongest suit.
So, do we really need documentation on how to view information? Well, maybe, maybe not. Obviously you can learn a lot from a Look or Dashboard simply by, well, looking at them. At the same time, however, there are also a few tips and tricks that can make for viewing time faster, more efficient, and more profitable. In this section of the documentation, we’ll go over a few of those tips and tricks, as well as explain some key Customer Insights concepts. For example, we’ll tell you all about: